TAMPA, Fla., May 3, 2006 –Numara Software, Inc., a global provider of IT management solutions, was honored as the recipient of the Peak Performer Award for marketing excellence by SMEI Tampa Bay (Sales & Marketing Executives International). SMEI is the most active professional association of sales and marketing executives in the world, with over 20,000 members in 100+ affiliated groups.

Numara Software was nominated by Peak Biety Branding + Advertising (no correlation to the Peak Performer award), who assisted with the company’s rebranding efforts following the divestiture of Blue Ocean Software from Intuit to TA Associates, a private equity firm, in December of 2005 for $200 million. Peak Biety assisted with various mission-critical projects related to the new brand identity and marketing efforts including naming, logo design, product collateral and worldwide trademark and domain name research.

“The company name was secured in record time,” says Glen Peak, President of Peak Biety. More than 500 names were researched and tested before arriving at Numara Software in less than 60 days. The concept of the new name, “Numara” came from a Numara Software employee, and means “new ocean.” It’s a combination of the Latin “mara” which means “sea, ocean or water” and “nu” a phonetic differentiation of “new.”  

“We’re delighted to play a key role in introducing a new brand which has a proven track record in its product offering and great aptitude for ongoing success in the SMB market,” said Peak.

Since the divestiture in December of 2005, concurrent with a new product launch, Numara Software has achieved several noteworthy targets. “Numara Software has recorded a record number of downloads, which led to a record number of requests for product evaluation since our launch,” said John Machonis, Vice President of Sales and Marketing for Numara Software. “Peak Biety has been an invaluable ally in our Herculean effort to launch a new company brand.”

Numara Software’s flagship product, Numara Track-It!, is the most widely installed help desk and asset management solution in the world. In addition to Numara Track-It!, the Numara Software Family of Products includes Numara Deploy, Numara Patch Manager, Numara Network Monitor and Numara Services.  

The agency is currently at work assisting Numara Software to complete the corporate brand guidelines handbook, the electronic brochure and brand promise to position the renamed company to the SMB market and to its 45,000 customers worldwide.

About Numara Software Inc.
Numara Software, Inc., (formerly Blue Ocean Software/Intuit IT Solutions), is a global provider of IT management solutions for IT professionals who need to simplify and gain control over their increasingly complex environments. Numara Software’s trusted solutions automate critical IT functions, such as help desk and asset management, software patch and deployment, and network monitoring. Unlike manual approaches and overly complicated or expensive software products, Numara Software’s Track-It! delivers proven value based on more than a decade of best practices. As the most widely installed help desk and asset management solution, Numara Track-It! has helped IT professionals at more than 45,000 customer sites track 14 million assets worldwide. For more information please visit: www.numarasoftware.com

About Peak Biety Branding + Advertising
For 16 years, Peak Biety Branding + Advertising has demonstrated commitment to clients in a variety of BtoB and BtoC industries with its own branding promise, “A Passion for Performance.” Headquartered in Tampa, FL, the agency is one of only a few in Tampa Bay that meets the rigid requirements for membership in the American Association of Advertising Agencies (AAAA). Recognized with local, regional and national awards, Peak Biety continues to produce fresh, meaningful work that leaves a lasting impression. For more information, please visit: www.peakbiety.com.

About SMEI Tampa Bay
Sales & Marketing Executives International (SMEI) Tampa Bay, is the premier sales and marketing professional organization in the Tampa Bay area. Founded in 1951, SMEI Tampa Bay is celebrating 55 years of continuous service to the Bay area business community. The group is recognized as the voice of sales and marketing, and its members represent a cross-section of professional leaders from diverse organizations and industry segments. SMEI Tampa Bay is an affiliate of Sales & Marketing International, the largest most active professional association of sales and marketing management executives. Over 20,000 members in more than 100 affiliated groups throughout the world comprise SMEI, making it the world voice for sales and marketing management.

Contact:
Mary Maloney                                    
Numara Software, Inc.                                                   
813.227.4685
mary.maloney@numarasoftware.com

Tammy Gilson-Hodge
Greenough Communications
617.275.6520
tgilsonhodge@greenoughcom.com

Numara and the Numara logo are trademarks of Numara Software, Inc. Track-It! is a registered trademark of Numara Software, Inc.